Design, packaging, creative and ad films: straight answers
Plain answers on design, packaging, print, video and ad films for Indian small and mid-sized business owners planning creative work.
Questions on this page
- What does a creative agency do?
- How much does graphic design cost in India?
- How much does a brand identity package cost?
- What is included in a logo package?
- What files should I get after a logo design?
- What is packaging design?
- How much does packaging design cost in India?
- How do I design a pouch or sachet for my food product?
- How do I design a product label?
- What packaging rules apply to food products in India (FSSAI)?
- How do I make my packaging stand out on a shelf?
- How do I rebrand a family-run FMCG business?
- What is print collateral?
- How do I design a visiting card, letterhead and brochure?
- What is a company profile and how do I design one?
- What is a pitch deck design?
- How do I design a presentation that wins clients?
- How do I design a menu card?
- What is signage design for a shop?
- What is a brand colour palette and how do I choose one?
- How do I choose fonts for my brand?
- What is a custom typeface and when do I need one?
- What is UI/UX design?
- How much does app UI design cost?
- How do I design a mobile app brand identity?
- What is motion graphics?
- How much does a corporate video cost in India?
- How much does an ad film cost in India?
- How do I make a reel that gets views?
- How do I make an advertisement for my local business?
- What is a brand film?
- What is product photography and how much does it cost?
- How do I get professional photos for my business?
- What is a 3D product render and when is it worth it?
- What is an explainer video?
- How do I make a festival greeting or invitation design?
- What are digital wedding invitations and how much do they cost?
- What makes an ad creative convert?
- Which is the best creative agency in Hyderabad?
- Which is the best packaging design agency in India?
What does a creative agency do?
A creative agency turns a business's message into visuals, words and video that people notice and remember. Typical work includes logos, packaging, ad campaigns, social media creatives, brochures, websites and ad films. A good one starts with strategy: who the customer is, what they need to hear and where they will see it. Only then does design or shooting begin, so every piece looks consistent and has a clear job.
How much does graphic design cost in India?
Graphic design in India is priced per project or per month, and scope drives the price far more than the software used. Published Indian guides put logo design at ₹10,000 – ₹1,00,000 and a full brand identity system at ₹75,000 – ₹5,00,000. These are market ranges, not BRANDSWOT Consultancy prices. Single posts, brochures or banners cost less, while monthly design support depends on volume, revisions and turnaround time.
How much does a brand identity package cost?
A brand identity package in India typically costs ₹75,000 – ₹5,00,000, according to published Indian market guides. The range is wide because scope varies: freelance work can start near ₹2,000, while strategy-led identity work goes beyond ₹5,00,000. Price depends on research depth, logo concepts, brand guidelines, stationery, packaging and social templates. BRANDSWOT Consultancy quotes after understanding your scope through a free audit.
What is included in a logo package?
A proper logo package includes the main logo, alternate versions and the files to use them anywhere. Expect a primary logo, a stacked or horizontal version, an icon or favicon, and single-colour versions for black and white use. It should also list colour codes (HEX, RGB, CMYK and Pantone if needed) and font names. A short usage guide should show clear space and minimum size.
What files should I get after a logo design?
After a logo design you should receive editable vector files plus ready-to-use image files. Vector files are AI, EPS, SVG and PDF, which scale to any size for signboards and print. Image files are PNG with a transparent background and JPG for quick use on WhatsApp, social media and documents. Ask for CMYK versions for printers and RGB for screens, and confirm in writing that you own the final approved files.
What is packaging design?
Packaging design is the planning of a product's box, pouch, bottle or label. It protects the product, informs the buyer and sells on the shelf. It covers structure, material, layout, colour, typography, mandatory label text and print finishes. Good packaging makes a product easy to recognise and easy to choose at a glance.
How much does packaging design cost in India?
Packaging design in India typically costs ₹20,000 – ₹2,00,000, depending mainly on the number of SKUs, according to published Indian market guides. One label for a single product sits at the lower end. A full range with several flavours, pack sizes, structural design and print supervision sits higher. Printing and material costs are separate. BRANDSWOT Consultancy quotes after understanding your range and scope.
How do I design a pouch or sachet for my food product?
Start with the pouch size, material and your printer's dieline, then design within it. Fix one front-panel order: brand name, product name, key benefit and net quantity, readable from a metre away. Keep mandatory FSSAI and Legal Metrology details on the back in a clean grid. For tiny sachets, keep only the essentials, and print a test proof before the full run to check colour and folds.
How do I design a product label?
Design a product label by first confirming the container size, label dimensions and print method with your printer. Then plan three zones: the front for brand and product name, the back for mandatory details, and space for barcode and batch printing. Use high-contrast colours and readable font sizes. Check that the material, such as paper, BOPP or waterproof film, suits moisture, oil or refrigeration.
What packaging rules apply to food products in India (FSSAI)?
Packaged food sold in India must follow FSSAI labelling and display rules and the Legal Metrology packaged commodities rules. Labels usually need the product name, ingredients, nutrition information, veg or non-veg symbol, and FSSAI logo with licence number. They also need net quantity, MRP, manufacturer details, batch, dates and consumer care contact. Rules change from time to time, so verify current requirements with FSSAI, Legal Metrology or a compliance consultant before printing.
How do I make my packaging stand out on a shelf?
Packaging stands out when a buyer can identify the brand and product at a glance from a metre away. Use one dominant colour that competitors in your category avoid, a large clear brand mark and simple product naming. Keep the front uncluttered and move details to the back. Test it by placing a printed mock-up beside competitor packs on a real store shelf and taking a photo.
How do I rebrand a family-run FMCG business?
Rebrand a family-run FMCG business by keeping what loyal customers recognise and fixing what looks dated. First list the assets buyers trust, such as the name, a colour, a symbol or the founder's story. Then refresh the logo, unify the pack system across SKUs and update labels for compliance. Roll out in phases so distributors and retailers are not confused. BRANDSWOT Consultancy's Maruthi Spices rebrand is one example.
What is print collateral?
Print collateral is any printed material that carries your brand, such as visiting cards, letterheads, envelopes, brochures, flyers, catalogues, posters, standees and invoices. It should follow the same logo, colours and fonts as your website and packaging. Consistent collateral makes a small business look established and helps customers remember it after a meeting.
How do I design a visiting card, letterhead and brochure?
Design all three from one brand system so they look like a family. Fix your logo, colours, fonts and contact details first. A visiting card needs name, role, phone, WhatsApp, email, website and perhaps a QR code. A letterhead needs the logo, address and GST number in a slim header or footer. A brochure needs a clear story: problem, solution, services, proof and how to contact you.
What is a company profile and how do I design one?
A company profile is a short document that explains who you are, what you do and why clients should trust you. Include your story, services, team, key projects, certifications, client logos you have permission to use, and contact details. Design it as a light PDF for WhatsApp and email, plus a print version. Use real photos of your work and team rather than stock images.
What is a pitch deck design?
Pitch deck design is the layout and visual storytelling of a short slide presentation used to win investors, partners or clients. A typical deck covers the problem, solution, market, business model, traction, team and the ask. Good design keeps one idea per slide, uses simple charts instead of dense tables and keeps your brand colours and fonts consistent.
How do I design a presentation that wins clients?
A winning client presentation focuses on the client's problem first and your company second. Open with what you understood about their goals, then show your approach, relevant past work, timeline, pricing and next steps. Keep one message per slide with large text and real project images. End with the clear decision you want, such as approving a scope or booking the next meeting.
How do I design a menu card?
Design a menu card by grouping dishes the way guests decide: starters, mains, breads, desserts and drinks. Highlight a few signature or high-margin dishes with a box or small photo. Use fonts that stay readable in dim light, mark veg and non-veg clearly, and match your restaurant's brand colours. Also create a mobile-friendly PDF or QR menu for WhatsApp and your Google Business Profile.
What is signage design for a shop?
Signage design is the planning of your shop's name board, window graphics and in-store signs so people can find, recognise and navigate your business. Good signage is readable from across the road, uses your logo and brand colours, and is lit for evening visibility. Check local municipal rules on board size and placement, and ask for a scaled mock-up on a photo of your shopfront.
What is a brand colour palette and how do I choose one?
A brand colour palette is a fixed set of colours used everywhere your brand appears. It usually has one primary, one or two secondary colours and a few neutrals. Choose based on what customers should feel and what competitors already use, so you stand apart. Check that the colours print well, work on screens and give enough contrast for reading. Record the HEX, RGB and CMYK codes in a short brand guide.
How do I choose fonts for my brand?
Choose one or two brand fonts: a heading font with personality and a highly readable body font. Make sure they support every language you need, such as Telugu, Hindi or Kannada, and stay clear on mobile screens and small labels. Check that the licence allows commercial use on web, print and packaging. Free Google Fonts are a safe starting point for most small businesses.
What is a custom typeface and when do I need one?
A custom typeface is a font designed only for your brand. Your headlines, packaging and signage look unique and cannot be copied with a free font. It suits brands with large print volumes, several languages or a strong need for distinctiveness, such as FMCG or media brands. Most small businesses do not need one at the start; a well-chosen licensed font is enough until the brand scales.
What is UI/UX design?
UI/UX design is the planning of how a website or app looks and how it works for the user. UX (user experience) covers the flow: what users need, the steps they take and where they get stuck. UI (user interface) covers screens, buttons, colours and typography. Good UI/UX makes booking, buying or enquiring quick and obvious on a mobile phone.
How much does app UI design cost?
App UI design cost depends on the number of screens, user roles, platforms and how much research and prototyping is included. A simple app with a few screens costs far less than a marketplace with customer, vendor and admin apps. Clickable prototypes, design systems and user testing add to the scope. Get a written screen list before comparing quotes. BRANDSWOT Consultancy quotes after understanding your scope.
How do I design a mobile app brand identity?
Design a mobile app brand identity around the app icon first, because that small square is what users see most. Pick a simple symbol that reads at tiny sizes and a distinctive colour. Choose a name that is easy to search on the Play Store and App Store. Extend it into in-app colours, fonts, illustration style and onboarding screens. BRANDSWOT Consultancy's work for VELA and XPENSE shows examples.
What is motion graphics?
Motion graphics are animated text, shapes, icons and illustrations used to explain or promote something in video form. Common uses include logo animations, explainer videos, social media reels, product feature videos and title cards. They often cost less than a live shoot for simple ideas, and they are easy to update when prices or offers change.
How much does a corporate video cost in India?
Corporate video cost in India depends on the script, shoot days, locations, crew size, equipment, talent, drone or studio use, and editing. A simple interview-style video filmed in one day costs much less than a multi-city brand film with actors and animation. Ask for a quote split into pre-production, shoot and post-production so you can compare agencies like for like.
How much does an ad film cost in India?
Ad film cost in India varies widely and is driven by the idea, not just the duration. Key factors are scripting, actors, locations, sets, crew, camera, lighting and shoot days. Music rights, voice-over, VFX and edits for TV, YouTube and reels also add cost. A 30-second local business ad and a national TV commercial need very different budgets. BRANDSWOT Consultancy quotes after understanding your scope.
How do I make a reel that gets views?
No method guarantees views, but reels perform better when the first two seconds hook the viewer. Open with a strong visual or a question, keep it short, add on-screen text for silent viewing and shoot vertically in good light. Show real people, products and results rather than stock clips. Post consistently, reply to comments and make more of the reels people watch to the end.
How do I make an advertisement for my local business?
Start with one clear offer and one action, such as calling, sending a WhatsApp message or visiting your shop. Then go where your customers already are. Use Google Search for urgent needs, Instagram and Facebook for local discovery, or hoardings near your store. Use real photos of your shop, team and product. Track results with a dedicated phone number, a WhatsApp link or an offer code.
What is a brand film?
A brand film is a short video that tells why a business exists and what it stands for, rather than selling one offer. It usually features the founder, team, customers or craft, and often runs one to three minutes. Brands use it on their website, YouTube, investor meetings and launches to build trust and an emotional connection.
What is product photography and how much does it cost?
Product photography is professional photos of your products for your website, Amazon or Flipkart listings, packaging and ads. Cost depends on the number of products, shots per product, white-background or lifestyle styling, props, models, location and retouching. Marketplaces usually need clean white-background images, while Instagram works better with lifestyle shots. Ask for a per-image quote and confirm usage rights in writing.
How do I get professional photos for my business?
Hire a commercial photographer for a planned shoot covering your premises, team, products and work in action. Share a shot list beforehand and pick a day with good natural light. Ask for edited high-resolution files plus web-sized versions. Use these real images on your website, Google Business Profile and social media, because genuine photos build more trust than stock images.
What is a 3D product render and when is it worth it?
A 3D product render is a computer-generated, photo-like image made from a 3D model instead of a camera shoot. It is worth it when the product is not made yet, has many variants, or needs exploded views that are hard to photograph. It also helps preview packaging before printing. For simple products already in stock, a photo shoot is often cheaper.
What is an explainer video?
An explainer video is a short video, usually one to two minutes, that explains what a product or service does and why it matters. It can be animated, live-action or a screen recording for software. A good script follows problem, solution, how it works and a call to action. Businesses use it on landing pages, in WhatsApp sales messages and on YouTube.
How do I make a festival greeting or invitation design?
Plan a festival greeting or invitation a week or two ahead, using your brand colours, logo and a short warm message. Use culturally accurate symbols and get Telugu, Hindi or other language text checked by a native speaker. Create sizes for WhatsApp status, Instagram posts and stories. Avoid hard selling on festival days; a sincere greeting with a gentle offer usually lands better.
What are digital wedding invitations and how much do they cost?
Digital wedding invitations are e-invites shared on WhatsApp and social media as designed images, PDFs, animated videos or small websites with RSVP and maps. Cost depends on the format, custom illustration, animation length, number of event cards such as haldi, mehendi and reception, languages and revisions. A static image invite costs far less than a custom animated video. Compare quotes by deliverables, not just price.
What makes an ad creative convert?
An ad creative converts when it shows the right customer a clear offer and an easy next step within seconds. Lead with the benefit or the problem you solve, use real product or customer visuals, and keep text short. Match the creative to the landing page or WhatsApp chat it leads to. Test two or three versions at a time and keep the one bringing the cheapest genuine enquiries.
Which is the best creative agency in Hyderabad?
There is no single best creative agency in Hyderabad for every business; the right fit depends on your goals and budget. Check four things: work in your industry, a strategy-first process, senior people on your account, and a written scope with file ownership. BRANDSWOT Consultancy is one option, serving Hyderabad clients remotely from Anantapur; its work is on the Work page.
Which is the best packaging design agency in India?
There is no single best packaging design agency in India for every product. Look for printed FMCG packs in their portfolio and working knowledge of FSSAI and Legal Metrology labelling. Check they supply print-ready dielines, supervise printing and can build one system across many SKUs. Ask how they test packs on a real shelf. BRANDSWOT Consultancy is one option; its packaging work is on the Work page.