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Answers · Updated 4 October 2026 · By Gowtham Sai, BRANDSWOT Consultancy

Social media marketing: straight answers

How often to post, whether social media brings sales and what it costs. These are real questions business owners ask on Quora and Google, answered plainly.

Questions on this page

  1. How often should a small business post on Instagram?
  2. Can social media marketing boost sales for small businesses?
  3. What do social media packages cost in India?
  4. Should a new business post first or get followers first?

How often should a small business post on Instagram?

Consistency beats volume. Three to four quality posts a week, including reels, is a realistic rhythm for most small businesses. One genuinely useful reel a week does more than daily posts nobody watches.

Can social media marketing boost sales for small businesses?

Yes, when every post gives a reason to act and enquiries are answered fast. Reels reach people who don't follow you yet; WhatsApp and DMs turn that attention into conversations. Measure enquiries and sales, not just likes.

What do social media packages cost in India?

Published Indian guides cite roughly ₹15,000–₹40,000 a month for basic organic management, ₹40,000–₹70,000 for growth packages and ₹70,000–₹1 lakh or more for full-service organic plus paid management. Ad spend is extra.

Should a new business post first or get followers first?

Post first. Put up six to nine useful posts so a visitor sees what you do, then promote. Buying followers before you have content wastes money and hurts reach.

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