See what's costing your website enquiries.
Speed, Google, AI search (ChatGPT and Perplexity), call and WhatsApp buttons, security, email setup and your competitors, checked in about a minute.
What the audit checks
A free AI search visibility checker and website grader
This audit works as a website grader and a free AI search visibility checker in one. It grades speed, Google basics and enquiry buttons, then checks whether AI tools can read your site.
The full report goes further. It asks ChatGPT and Perplexity real customer questions and shows who they name.
Brand audit checklist
The website audit covers your site. A brand audit looks at the whole business. Use this brand audit checklist to review your brand yourself.
- Can a stranger say what you do and who it is for in one sentence?
- Do your logo, colours and fonts look the same on the website, signboard, packaging and social media?
- Does your Google Business Profile have current photos, hours and recent reviews?
- Do your prices, look and tone match the customers you want?
- Can customers find a phone number and WhatsApp button within five seconds?
- What do your three closest competitors do better, and what do you do better?
- Do your staff describe the business the same way?
- Is there one brand book or guideline file everyone uses?
Brand audit template
Copy this simple brand audit template into a sheet. Score each area from 1 to 5, then fix the lowest score first.
| Area | What to check | Score (1–5) | Fix first? |
|---|---|---|---|
| Strengths | What customers praise in reviews and referrals | ||
| Weaknesses | Where enquiries drop off or trust breaks | ||
| Opportunities | Gaps your competitors leave open | ||
| Threats | Competitors, platform changes and rising costs | ||
| Identity | Consistent logo, colours and type everywhere | ||
| Online presence | Website, Google, social media and AI answers |
This follows the SWOT Method that BRANDSWOT Consultancy uses before any design or marketing work.
More questions
Is this a free AI search visibility checker?
Yes. The free audit checks whether AI crawlers are allowed to read your site and whether your pages are easy for them to understand. The full report, also free, asks ChatGPT and Perplexity real questions customers ask and shows whether they name you or your competitors. Run it again after changes to see whether your AI visibility improves.
Is this website grader different from other website graders?
Most website graders score speed and SEO basics only. This one also checks enquiry buttons, trust signals, domain expiry, email setup, tracking tags and AI search readiness. It compares you with up to three competitors side by side. Every problem links to the fix, so the grade turns into a to-do list.
Do you have a brand audit template or checklist I can use?
Yes. Use the brand audit checklist and template on this page. They cover your message, identity, online presence, competitors and the SWOT areas. Score each area honestly, then fix the weakest first. If you want a second opinion, send your completed template to BRANDSWOT Consultancy on WhatsApp and we will review it with your website audit.
Questions people ask
Is the website audit really free?
Yes. The main audit is free with no sign-up: speed, Google basics, AI search readiness, enquiry buttons, security, domain, email setup, tracking, sharing and accessibility, plus up to 3 competitors. The full report (Google ratings, rankings, missing keywords, ChatGPT and Perplexity mentions, design review, GTmetrix) is also free: tell us a little about your business, add your mobile number and verify your email.
How is this different from PageSpeed Insights, Lighthouse or GTmetrix?
Speed is tested with Google Lighthouse, the same engine behind PageSpeed Insights and Chrome's Lighthouse, run 3 times with the middle result kept. GTmetrix is added in the full report. On top of speed we check the things that decide enquiries: Google setup, AI search, call and WhatsApp buttons, trust, security, email and competitors.
Why are my scores different on other tools?
Each tool tests from a different location, device and connection, and scores move a few points between runs. Compare the same tool over time, and give most weight to Google's real-visitor data when your site has enough traffic.
Do you check if ChatGPT can find my business?
Yes. The free audit checks whether AI tools are allowed to read your site and can understand it. The full report asks ChatGPT and Perplexity real customer questions and shows whether they name you or your competitors.
What happens to my data?
We save the audit and its results so you can open the report link again. If you unlock the full report, we save your number, email and answers so our team can follow up. Ask us any time and we'll delete it. See our privacy policy.
Can you fix the problems the audit finds?
Yes. Every problem links to the BRANDSWOT Consultancy service that fixes it. WhatsApp us with your report link and we'll tell you what to fix first and what it costs.