Our own brand book · 40 pages
The BRANDSWOT Consultancy brand book.
The same kind of book we make for every client, made for ourselves: who we are, the SWOT Method™, the tile wordmark and how it is built, colour, BRANDSWOT Modular and our type, the tile system, voice and the brand in use. Open it and turn the pages.
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What is inside
Page 1
Cover and contents
Cover and contents
Page 3
Brand
who we are, the SWOT Method and what we do
Page 10
Logo
the wordmark, versions, spacing, misuse and marks
Page 20
Colour
palette, balance and using the accent
Page 24
Typography
Modular, Inter and Raleway
Page 28
Graphic language
tiles, icons and photography
Page 32
Voice
tone, messaging and the name
Page 36
Applications
stationery, digital, spaces and merchandise
All pages
01 · Cover02 · Contents03 · Brand04 · Who we are05 · Purpose, vision and promise06 · The SWOT Method™07 · What we do08 · How we show up09 · We don’t just brand. We build.10 · Logo11 · Primary logo12 · The idea13 · Construction14 · Logo versions15 · Colour versions16 · Clear space and minimum size17 · Misuse18 · Monogram, mark and icon19 · Logo files20 · Colour21 · Core palette22 · Balance and contrast23 · Using the accent24 · Typography25 · Typefaces26 · BRANDSWOT Modular27 · Hierarchy28 · Graphic language29 · The tile system30 · Iconography31 · Photography32 · Voice33 · Tone of voice34 · Messaging35 · Writing our name36 · Applications37 · Stationery38 · Digital39 · Spaces and merchandise40 · Contact
Want a book like this for your brand?
Every BRANDSWOT Consultancy identity project ends with a brand book like this one, so your team, printers and agencies build the brand the same way every time.