How to choose a branding agency in India: 10 questions to ask
Choose the agency that understands your business problem, shows relevant work, explains its process clearly and is honest about what it can't guarantee. Use the ten questions below in your first call.
The 10 questions
1. What problem do you think we actually have? 2. What work have you done in our industry or a similar one? 3. Who will work on our account? 4. What is your process, step by step? 5. How many concepts and revisions are included? 6. What exactly will we receive at the end? 7. Who owns the files, domain and accounts? 8. How do you measure success? 9. What do you need from us, and when? 10. What happens if we want to stop?
Red flags in a proposal
Guaranteed rankings or leads, no named deliverables, unclear ownership of accounts and files, and pricing that doesn't explain what is included.
Agency or freelancer?
A freelancer can be ideal for a single, well-defined task. An agency or consultancy is better when brand, website and marketing need to work together and someone must own the whole system.