Digital marketing cost in India: 2026 price list
A small local business in India typically spends ₹20,000–₹50,000 a month on full-service digital marketing, plus ad budget. SEO, social media and ads are priced separately at larger scales, and ad spend is always extra.
Published price ranges
| Scope | Published range | Source |
|---|---|---|
| Full-service digital marketing, small local business | ₹20,000 – ₹50,000 / month | Digihify |
| SEO | ₹25,000 – ₹1,50,000 / month | Digihify |
| Social media | ₹15,000 – ₹1,00,000+ / month | Digihify, Digital Hangover |
| Google Ads management | 10% – 20% of ad spend | Digihify |
| Healthcare businesses (SEO, ads, content, lead capture) | ₹75,000 – ₹3,00,000 / month | Digihify |
Ranges published by the sources named, checked October 2026. They are market ranges, not BRANDSWOT Consultancy prices. Sources: Digihify, Digital Hangover.
Fee versus ad spend
Agency fees pay for strategy, creative and management. Ad spend goes directly to Google or Meta. A quote that mixes the two makes comparison hard, so ask for them separately.
How to set a budget
Start from a target cost per enquiry and the number of enquiries you need each month, then work back to ad budget and fees. Test for 4–8 weeks before scaling.
What to expect each month
A plan, creative output, campaign management and a report that links spend to enquiries and sales.