Free templates · Marketing

Marketing plan, content calendar and festival posts

A social media calendar template is a simple grid of date, platform, post idea, format, caption, owner and status, filled one month ahead. Pair it with a one-page marketing plan, a festival post calendar for 2026 and a bank of Instagram post ideas, and a small Indian business can post consistently without last-minute scrambling.

Set up your monthly calendar in six steps

Write the month's one business goal, for example 40 enquiries for kitchen renovations.
Mark the festivals and local events from the festival calendar below.
Choose three to five posting slots a week you can actually keep.
Fill each slot from the Instagram post ideas list, mixing proof, help and offers.
Assign an owner and a due date to every post, and schedule them a week ahead.
At month end, note which posts brought enquiries and repeat those formats.

Marketing plan template for India (one page)

Heading	Fill in
Goal for the next 90 days	One number: enquiries, store visits or orders
Target customer	Who, which city or area, which language
Offer	What you are promoting and why now
Channels	Google Business Profile, Instagram, WhatsApp, Google or Meta ads, dealers
Monthly budget	Content cost plus ad spend, set separately
Content themes	Three themes you will repeat
Tracking	Calls, WhatsApp chats, form leads per week, by source
Review date	Every Monday, 20 minutes

Social media calendar template and content calendar template India

Date	Platform	Idea	Format	Caption hook	Language	Status
Mon	Instagram	Customer question answered	Reel	Most people ask...	English	Draft
Wed	Instagram, Facebook	Before-work site or shop photo	Carousel	Here's how we...	Telugu	Idea
Fri	WhatsApp status	Weekend offer	Image	This weekend only...	Hindi	Scheduled
Sat	Google Business Profile	Update with photo	Post	New this week...	English	Posted

A content calendar can add blog articles, emails and YouTube videos to the same grid with one row per piece.

Festival post calendar India 2026, by month

Festival dates follow lunar calendars and vary by region. Confirm exact dates against the Central Government and your state's 2026 holiday lists before scheduling, and plan posts two weeks ahead.

Month	Festivals and days	Post angle
January	New Year, Makar Sankranti, Pongal, Lohri, Republic Day	Offers, thank-you posts, harvest-season greetings
February	Maha Shivaratri, Valentine's Day	Devotional greeting, gifting ideas
March	Holi, Ugadi, Gudi Padwa, Eid ul-Fitr, Ram Navami, Mahavir Jayanti, Women's Day, financial year-end	Colour themes, new-year offers, team stories
April	Good Friday, Baisakhi, Vishu, Tamil New Year, Bohag Bihu, Ambedkar Jayanti, Akshaya Tritiya	Regional new-year greetings, gold and new-purchase offers
May	Buddha Purnima, Mother's Day, Eid al-Adha (Bakrid), summer holidays	Family stories, summer offers
June	Father's Day, Muharram, Yoga Day, school reopening	Back-to-school, wellness
July	Rath Yatra, Guru Purnima, monsoon season	Monsoon care tips, teacher and mentor thanks
August	Independence Day, Raksha Bandhan, Onam, Milad-un-Nabi	Freedom-themed creatives, gifting, Kerala greetings
September	Janmashtami, Ganesh Chaturthi, Teachers' Day	Eco-friendly Ganesh content, devotional greetings
October	Gandhi Jayanti, Navratri, Durga Puja, Dussehra, Karwa Chauth	Festive collections, nine-day series, offers
November	Diwali, Bhai Dooj, Chhath Puja, Guru Nanak Jayanti, Children's Day	Biggest sale window, gifting, home and lighting
December	Christmas, New Year's Eve, year-end	Year in review, thank-you, January previews

Regional festivals matter more than national ones for local businesses. Post in the language your customers use.

Instagram post ideas for business

Answer the question customers ask most, in a 20-second reel.
Show the process: a day at the shop, kitchen, site or factory.
Explain prices honestly: what changes the cost.
Share a customer story with their permission.
Introduce one team member a month.
Myth versus fact for your industry.
Compare two options, such as laminate versus acrylic.
A checklist carousel people will save.
Behind the scenes of a festival order or rush.
Your local area: why you serve this town.

Questions people ask

What should a marketing plan template for India include?

A marketing plan template for India should include one 90-day goal, the target customer and language, the offer, channels such as Google Business Profile, Instagram and WhatsApp, a budget split between content and ad spend, and how you will track leads each week.

What columns does a social media calendar template need?

A social media calendar template needs date, platform, post idea, format, caption hook, language, owner and status. Keep it in a shared sheet and fill it one month ahead.

How is a content calendar template for India different from a social media calendar?

A content calendar template covers every channel, including blog articles, emails, YouTube and Google Business Profile posts, while a social calendar covers only social platforms. For Indian businesses, add a language column and regional festival dates.

How do I plan a festival post calendar for India in 2026?

List the national and regional festivals for each month of 2026, confirm exact dates against the official holiday lists, and schedule designs two weeks early. Choose only festivals your customers celebrate and give each post a business angle.

What are good Instagram post ideas for business?

Good Instagram post ideas for business answer real customer questions, show your process, explain what drives price, share permitted customer stories and introduce your team. Save checklists as carousels and quick answers as reels.

How often should a small business post on Instagram?

Post as often as you can sustain with quality, often three to five times a week for a small business. Consistency matters more than volume, so pick slots you can keep every week.