Google Business Profile, local SEO and launch checklists
A Google Business Profile checklist covers the right business name, primary category, address or service area, hours, phone, photos, services, posts and replies to reviews. Combine it with the local SEO checklist for India and the website launch checklist below to make sure customers can find, trust and contact you. None of this guarantees rankings, but missing items cost visibility.
On this page
How to work through these checklists
- Start with the Google Business Profile checklist, since it often brings the first local calls.
- Move to the local SEO checklist for your website and listings.
- Run the website launch checklist before any new site or redesign goes live.
- Mark each item done, not needed or to fix, with a date.
- Repeat the local SEO checks every quarter.
Google Business Profile checklist
- Business name exactly as on your signboard, with no extra keywords.
- Primary category that matches your main service, plus relevant secondary categories.
- Correct address with map pin, or a service area if you visit customers.
- Phone number that is answered, and WhatsApp if you use it.
- Opening hours, including festival and holiday hours.
- Website link to the most relevant page.
- Services or products listed with short descriptions.
- Real photos: front of shop, inside, team, work done. Add new ones monthly.
- Weekly posts with an offer, update or event.
- Reply to every review, good or bad, within a few days.
- Answer questions in the Q&A section yourself.
Local SEO checklist India
| Check | Why it matters |
|---|---|
| Same name, address and phone everywhere | Search engines match listings to one business |
| One page per main service, and per city or area you serve | Matches how people search, such as interior designer in Kukatpally |
| City and area words in titles and headings | Signals where you work |
| Listings on Justdial, IndiaMART or industry directories that fit | More consistent citations and referral calls |
| Embedded Google map and clear address on the contact page | Helps customers and confirms location |
| Mobile speed and click-to-call or WhatsApp buttons | Most local searches happen on phones |
| Reviews requested after every completed job | Recent reviews influence clicks and trust |
| Content in the regional language where customers use it | Matches local searches in Telugu, Hindi, Kannada or Tamil |
| Schema markup for local business and FAQs | Helps search and AI answers read your details |
Website launch checklist
- Check every page on a phone and a desktop.
- Test every form, phone link and WhatsApp button, and confirm leads arrive.
- Write a unique title and meta description for every page.
- Add alt text to images and compress them.
- Set up HTTPS and redirect old page addresses to new ones.
- Create robots.txt and an XML sitemap, and submit the sitemap in Google Search Console.
- Install analytics and check that enquiries are tracked as conversions.
- Add privacy policy and terms pages.
- Proofread prices, phone numbers, address and GST details.
- Back up the site and note who has admin access.
After launch: the first 30 days
- Check Google Search Console weekly for crawl errors and pages not indexed.
- Watch which pages bring calls and WhatsApp chats, and improve the weakest one.
- Ask your last ten customers for a Google review.
- Fix any broken links reported by visitors or tools.
- Compare enquiries with the month before launch, and note what changed.
Related client work
Reddy Packers and MoversQuestions people ask
What should be on a Google Business Profile checklist?
A Google Business Profile checklist should cover the exact business name, correct primary category, address or service area, phone, hours, website link, services, fresh real photos, weekly posts and replies to every review. Recheck it whenever your hours or services change.
What is on a local SEO checklist for India?
A local SEO checklist for India covers consistent name, address and phone across listings, service and area pages, city words in titles, fitting directories such as Justdial or IndiaMART, mobile speed, reviews, regional-language content and schema markup.
What is a website launch checklist?
A website launch checklist is a list of checks to run before a site goes live: mobile layout, forms and call buttons, titles and descriptions, image compression, HTTPS, redirects, sitemap, analytics, legal pages and a backup. It catches costly mistakes before customers do.
Does following a local SEO checklist guarantee top rankings?
No. A local SEO checklist removes the gaps that hold a business back, but rankings also depend on competition, distance from the searcher and reviews. Nobody can honestly guarantee a position on Google.
How often should I update my Google Business Profile?
Add a post or photo every week and review the whole profile every quarter. Update hours before festivals and holidays, and reply to new reviews within a few days.
Who should run these checks for my business?
The owner or one staff member can run most checks with these lists. For technical items such as redirects, schema and tracking, ask your web developer. BRANDSWOT Consultancy's free website and brand audit also checks many of them.