Brand Positioning in India
Positioning is the single sentence that explains why the right customer should choose you over the alternatives. We find it through the SWOT Method™ and turn it into messaging your website, sales team and ads can use.
- Customer and competitor research
- SWOT Method™ workshop
- Positioning statement
- Value proposition and proof points
- Messaging hierarchy and tone of voice
- Website and pitch copy guidance
How we work
Diagnose
A short SWOT Method™ review of where you are today.
Plan
Written scope, timeline and what success looks like.
Build
Design and production with clear review points.
Measure
Launch, track and improve.
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Questions people ask
What is brand positioning?
It is the place your brand holds in the customer's mind relative to competitors: who it is for, what it offers and why it is different.
How do I know my positioning is weak?
If customers compare you only on price, or your team describes the business differently, the positioning needs work.
How long does a positioning project take?
Usually two to three weeks, including research and a workshop.