Branding and rebranding agency for growing Indian businesses
Branding is the full identity system people recognise you by: logo, colour, typography, patterns, photography, packaging and signage, held together by guidelines. Rebranding refreshes that system when the business has outgrown it, while keeping the parts customers already trust.
- Logo system: primary mark, secondary marks and icon
- Colour palette, typography and graphic patterns
- Stationery, social templates, signage and vehicle graphics
- Packaging design for FMCG and food products
- Brand guidelines your team and vendors can follow
- Rebrand roll-out plan across website, print and social
How we work
Diagnose
We run the SWOT Method™ on your brand, website, marketing and sales to find what works and what leaks.
Decide
We agree the position, the priorities and what success looks like, in writing.
Build
We design and build the work, with review points so nothing surprises you.
Launch and measure
We launch, track the numbers that matter and improve what isn't working.
Is this for you?
- Your logo looks older than your business really is
- You are entering a new city, category or price point
- Your materials look different on every platform
Work in Branding & Rebranding
A maternity brand that goes home with the family
Brand identity, website, hoardings and festival campaigns for an IVF and maternity hospital in Chitradurga.
Three years of website, brand and now a rebuild for AI search
We redesigned Disha Hospital's logo and brand materials and built its website with online appointment booking in 2023.
The Y is a door. Every move starts with one.
A complete identity system for a Hyderabad moving company, built around the open door hidden in the Y of REDDY, from truck graphics to quotation forms and a 42-slide brand book..
A seal you can trust with everything you own
Identity build for an Anantapur moving company: the eagle-and-shield seal rebuilt as clean vectors and carried onto signs, trucks, boxes, uniforms and a 42-page brand book..
Rebuilding a seal, ray by ray
A full identity system for an established Anantapur moving company: the seal and truck rebuilt as exact vectors, 95 logo files, 36 collateral pieces, a 45-slide brand book and new website content..
Only 3. Never 30.
Brand, campaign and platform blueprint for a moving-lead platform that sends each customer to exactly three verified movers, never thirty..
See the work, not just the words
Flip through the BRANDSWOT Consultancy brand book
40 pages: the SWOT Method™, the tile wordmark, colour, BRANDSWOT Modular, voice and applications.
Questions people ask
What is the difference between branding and a logo?
A logo is one mark. Branding is the whole system around it: the colours, type, imagery, tone of voice and rules that make every touchpoint look and sound like the same business.
When should a business rebrand?
Rebrand when the business has changed and the brand hasn't: a new market, a merger, a new price position, or an identity that no longer reads well on phones and social. If customers already recognise parts of your brand, a refresh can keep them.
How long does a branding project take?
A focused identity project usually takes four to eight weeks, including strategy, two or three design routes, refinement and guidelines. Packaging and large roll-outs add time.
How much does branding cost in India?
Costs vary widely with scope. Published Indian pricing guides commonly cite roughly ₹10,000–₹1 lakh for a logo alone and ₹75,000–₹5 lakh for a full identity system. We quote after a short call, based on what you actually need.
Specialist services
Logo Design
Professional logo design in India: strategy-led logo systems with primary and secondary marks, icons and usage rules that work on signage, packaging, social and vehicles.
Packaging Design
Packaging design for Indian food, spice and FMCG brands: pouch, label and box design with variant colour systems built to win the shelf and quick-commerce listings.
Water Bottle Label Design
Mineral and packaged drinking water bottle label design in India: wrap-around labels for every bottle size, carton and jar graphics, built from one brand system.