Generative engine optimization (GEO) services
Updated 25 Oct 2026
Generative engine optimization (GEO) is the work that gets your business named and cited when people ask AI tools like ChatGPT, Gemini, Perplexity, Claude or Google AI Overviews for a recommendation. BRANDSWOT Consultancy does it by making your site easy for AI to read and quote, and by getting your business mentioned on the sites those tools trust.
On this page
What GEO covers
- AI visibility check: we ask ChatGPT, Gemini, Perplexity and Claude the questions your buyers ask, and record who gets named today
- Answer-first pages: each service and question answered in the first two sentences, with facts and numbers AI can quote
- Structured data: Organization, Service, FAQ, Product and Review schema so machines read the facts correctly
- llms.txt and AI crawler access set up correctly in robots.txt
- Entity consistency: the same name, address, phone, founder and services everywhere online
- Mentions on trusted sites: directories, industry lists, press and client sites, which AI tools rely on most
- Monthly re-test of the same questions, reported as answers that now name you
GEO vs SEO vs AEO
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank in Google's blue links | Be the direct answer in snippets, People Also Ask and voice | Be named and cited inside AI-written answers |
| Main signals | Relevance, links, technical health | Clear question-and-answer content, schema | Trusted third-party mentions, clear facts, structured data |
| How you measure it | Rankings, clicks | Snippet and PAA wins | Share of AI answers that name you |
The three overlap. Strong SEO is still the base AI tools draw on, so we run them together.
How a GEO project runs
- Week 1: AI visibility audit across 20–40 buyer questions and four AI tools
- Weeks 2–4: fix the site: answer-first copy, schema, llms.txt, crawler access, entity facts
- Months 2–3: earn mentions on directories, lists and industry sites
- Every month: re-test the same questions and report what changed
Who it suits
Businesses whose customers now start with an AI tool: software products, consultancies, clinics, real estate, education and any firm selling outside its own city. If ChatGPT names your competitors and not you, GEO is the fix.
Related client work
Pencil Sketch Design StudioA B2B portfolio that wins the room before the pitch
BRANDSWOT Consultancy made Pencil Sketch Design Studio's identity consistent everywhere, rebuilt its portfolio and its whole online presence, from SEO and AI search to LinkedIn.
Disha HospitalFrom 4–5 to 15–30 online appointment requests a month
BRANDSWOT Consultancy built Disha Hospital's online presence so patients in Chitradurga can see every service, choose a doctor and book a visit online.
Questions people ask
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of getting a business named and cited in answers written by AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It combines answer-first content, structured data and mentions on trusted sites.
Is GEO different from SEO?
Yes, but they work together. SEO aims for rankings in search results. GEO aims for mentions inside AI-written answers. AI tools lean heavily on well-ranked, trusted pages, so good SEO makes GEO easier.
How long does GEO take to work?
Site fixes are usually done in two to four weeks. Being named in AI answers depends on mentions on other sites and typically takes two to four months for local and niche questions. Broad national questions take longer.
Can you guarantee ChatGPT will recommend my business?
No one can guarantee what an AI tool will say. We measure a fixed set of buyer questions every month and report how often your business is named, so progress is visible.
How much does GEO cost?
GEO is quoted after an AI visibility audit, because cost depends on how many pages need answer-first rewrites and how many third-party mentions are needed. It usually runs as a three-month project followed by a monthly retainer.
Which AI tools does GEO cover?
GEO covers ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude and Microsoft Copilot. Each draws on search indexes and trusted sites in slightly different ways, so we test the same buyer questions across all of them every month.