WhatsApp marketing and automation
Updated 25 Oct 2026
WhatsApp marketing uses the WhatsApp Business app or API to reach customers with approved messages, run click-to-WhatsApp ads, answer enquiries with a chatbot and follow up automatically. BRANDSWOT Consultancy sets up the API through an approved provider, writes the message templates and connects WhatsApp to your forms and CRM so no lead waits.
What we set up
- WhatsApp Business API onboarding through a Meta-approved provider
- Green-tick readiness: display name, business verification and profile
- Approved message templates for offers, reminders and follow-ups
- Click-to-WhatsApp ads on Facebook and Instagram
- A chatbot that qualifies the enquiry and books a call
- Automatic follow-ups when a lead goes quiet
- Opt-in collection that follows WhatsApp's rules, so your number stays safe
Business app or API?
| WhatsApp Business app | WhatsApp Business API | |
|---|---|---|
| Users | One phone plus linked devices | A whole team, many agents |
| Automation | Quick replies and away messages | Chatbots, CRM links, triggered messages |
| Broadcasts | Limited lists | Template campaigns at scale |
| Cost | Free | Per-conversation charges set by Meta, plus provider fees |
Related client work
Chaithanya RaoFrom referrals only to 50–60 clients booked online
BRANDSWOT Consultancy built a personal-brand website, a booking and payment system, WhatsApp automation and ads for a Vedic astrologer who relied only on referrals.
Sri Gowri Packers & MoversFrom 10 to 80–100 enquiries a month
BRANDSWOT Consultancy handles Sri Gowri Packers & Movers end to end, from identity to online presence and Google Ads.
Questions people ask
What is WhatsApp Business API?
WhatsApp Business API is the version of WhatsApp for companies that need many users, automation and integrations. It is accessed through a Meta-approved provider and charged per conversation.
How do I automate WhatsApp messages for my business?
Use the WhatsApp Business API with a provider that supports chatbots and triggers. Connect it to your website forms or CRM so a new enquiry gets an instant reply and timed follow-ups.
Will bulk WhatsApp messages get my number banned?
Sending to people who didn't opt in, or using unofficial bulk tools, can get a number restricted. The official API with approved templates and opted-in contacts is the safe route.
How much does WhatsApp marketing cost?
There are two costs: Meta's per-conversation charges for the WhatsApp Business API, and provider and set-up fees. We quote the set-up after a short call. Our WhatsApp Business API cost guide explains published Indian rates.
How long does WhatsApp Business API set-up take?
Usually one to two weeks. Business verification with Meta, display name approval and message template approval take most of the time. Chatbots and CRM connections are built in parallel.
Who is WhatsApp marketing for?
Businesses whose customers already message them on WhatsApp: clinics, real estate, education, retail, astrologers, travel and local services. It helps most when enquiries arrive after hours or the team misses follow-ups.