Google Ads for IVF and maternity centres built around real consultation enquiries
Google Ads for IVF and maternity centres places the clinic at the top of search results when couples and expecting mothers look for treatment nearby. The outcome to aim for is a steady flow of qualified calls and consultation bookings at a cost per enquiry you can sustain. BRANDSWOT Consultancy sets up, tracks and manages these campaigns.
On this page
Why paid search suits fertility and maternity care
Search intent in this field is unusually strong. Someone typing IVF centre in Kurnool or maternity hospital near Chitradurga bus stand is close to making a call. Paid search lets a centre appear at that exact moment.
It also fills the gap while SEO matures. A new centre or a new branch can start getting enquiries in days, then shift budget towards organic channels as rankings grow.
Our campaign set-up for fertility clinics and maternity hospitals
- Separate campaigns for fertility, maternity and neonatal services so budgets and costs stay readable
- Radius and town targeting matched to where patients actually travel from
- Call assets, location assets and WhatsApp click tracking from day one
- Ad copy that states services, timings and facilities factually, with no offers or outcome claims
- A growing negative keyword list to block job seekers, students and sex-determination searches
- Landing pages per treatment with a short, private enquiry form
- Ad scheduling around front-desk hours so calls are answered
A 30/60/90-day plan
- First 30 days: conversion tracking for calls, forms and WhatsApp; a lean search campaign on five to ten high-intent terms
- Days 31–60: search-term reviews twice a week, negative keywords, ad copy tests and landing page fixes
- Days 61–90: shift budget towards the terms and towns with the lowest cost per qualified enquiry, and add a branded campaign
- Ongoing: monthly reports linking spend to consultations the front desk confirms
Numbers that tell you if ads are working
| Metric | Why it matters | Typical tool |
|---|---|---|
| Cost per qualified enquiry | Clicks are cheap; real enquiries are what count | Google Ads plus CRM |
| Call duration | Calls over a minute are usually genuine patients | Google call reporting |
| Search terms report | Reveals irrelevant or sensitive searches to exclude | Google Ads |
| Consultations booked from ads | Links spend to actual patients | Front-desk register |
| Impression share | Shows how often you miss eligible searches | Google Ads |
Proof from our healthcare work
BRANDSWOT Consultancy has supported Sri Sai Narayana Hospital, a Chitradurga IVF and maternity centre, since 2023. The hospital has grown from under 800 patients a year to more than 1,200 walk-ins a month. That growth came from many efforts together, and we do not credit it to ads alone.
Policy and compliance limits
Google's personalised advertising policy does not allow targeting people based on health conditions, including reproductive health. Remarketing to past visitors of fertility pages is therefore restricted. Google also blocks ads for prenatal gender determination in India, in line with the PCPNDT Act.
Ad copy must follow the National Medical Commission guidelines of 6 October 2026. That rules out discounts, free consultation hooks, success rate boasts and phrases like best in town.
What Google Ads costs
Published Indian guides put average healthcare clicks at ₹95 – ₹210 and local single-city budgets at ₹30,000 – ₹75,000 a month. Management fees run 10–20% of spend or a fixed fee. These are market ranges, not BRANDSWOT Consultancy prices. Town size and competition change the numbers most.
Related client work
Sri Sai Narayana HospitalQuestions people ask
Is there a Google Ads agency for IVF and maternity centres near me?
BRANDSWOT Consultancy is headquartered in Anantapur and manages accounts for centres across India remotely. People who search Google Ads for IVF and maternity centres near me usually want someone who knows their town. We research your catchment in detail and meet in person when a project needs it. Ask any agency for its healthcare policy knowledge.
How long does Google Ads take to show results for IVF and maternity centres?
Ads can bring calls within the first week once approved. Reliable cost per enquiry figures need six to eight weeks of data. Fertility patients often research for months, so some enquiries from early ads turn into consultations later. Judge the account on a three-month view, not on day-to-day swings.
What does a Google Ads agency for IVF and maternity centres do?
It plans keywords, writes compliant ads, builds landing pages, sets up tracking and manages bids and budgets. A healthcare-aware agency also screens search terms for sensitive queries and keeps copy within NMC and Google policy. It should report on enquiries and consultations, not just clicks.
Can we run remarketing ads for our fertility services?
Mostly no. Google's personalised ads policy restricts audience targeting based on health conditions, which covers fertility. You can still run search ads to people actively looking, and broad brand campaigns that do not use health-based lists. Check current policy before building any audience, because Google updates these rules from time to time.
Is Google Ads for IVF and maternity centres in India expensive?
It depends on the town. Google Ads for IVF and maternity centres in India costs more in metros, where many chains compete for the same terms. Tier-2 towns often have fewer advertisers, so a modest budget can cover the area. Tight targeting and good landing pages lower cost per enquiry everywhere.
Sources
- Nico Digital: Google Ads cost in India
- Digihify: Digital marketing cost in India
- Google Ads policy help
- National Medical Commission
Checked October 2026. Market figures are from the sources named, not BRANDSWOT Consultancy prices.