ASGROUP: Trust is the product
Brand and marketing strategy, privacy policy and app content structure for ASGROUP's digital investment platform across website, Android and iOS.
Flip through the ASGROUP brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
A financial platform asks people for their money and their personal data. Without clear positioning, plain-language policies and a calm brand, nothing else matters.
The story we built on
Lead with trust: a brand built on transparency and security, a privacy policy written to Indian IT rules, and app screens that explain every step before asking for anything.
Deliverables
- Marketing and brand strategy: vision, mission, values and voice
- Positioning and value proposition
- Privacy policy for website and apps under Indian IT rules
- App content structure and presentation content
Services used
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