BEME: A skincare range rebranded to look trustworthy and giftable
Logo and packaging design for BEME, a skincare and beauty range: cream jars, a travel kit, a lotion and cream pot, and a floral gift box.
Bought with the eyes
Skincare is bought with the eyes first. On a shelf, in a gift hamper or on a phone screen, a new beauty brand has a moment to look gentle, trustworthy and worth gifting, before anyone reads an ingredient.
Plain jars with a stuck-on label say 'cheap' long before they say 'safe for my skin'.
If it goes on your face, it has to look like it deserves to.
From problem to result, in four moves
The problem
Skincare is bought with the eyes first. On a shelf or a phone screen, a new beauty brand has to look trustworthy and giftable before anyone reads an ingredient.
The idea
A letter-built BEME wordmark in dusty blue, honey, peach and blush, so every product in the range can wear its own colour and still look like one family.
What we built
- BEME wordmark in four colourways
- Cream jar design
- Travel kit pouch and bottles
- Lotion bottle and cream pot
- Floral gift box
What changed
Brand: from new and unproven to a premium, giftable identity.
Before and after
| Measure | Before | After |
|---|---|---|
| Brand | New and unproven | A premium, giftable identity |
| Packaging | Not shelf-ready | Jars, lotions, kits and gift boxes in one system |
| First impression | Judged before the ingredients | Trustworthy on shelf and screen |
Qualitative outcomes; client figures are not published.
The work
The BEME wordmark and the range: jars, travel kit, lotion and gift box. Many pieces are shown as mockups, the way designs are presented for approval before printing.
The same playbook, built around your business
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Your business could be the next story here.
Tell us where you are today. We will come back with an honest read of what to fix first, and a plan you can act on, whether or not you work with us.
You speak directly with Gowtham Sai, Founder & CEO, from the first call.