Growthfiber: A wireless broadband brand built to win sceptical customers
Logo, pamphlets and posters for Growthfiber, a fixed wireless broadband provider in Anantapur and sister brand of Tele Fiber Services.
Dug-up roads and dead connections
In a growing town, wired internet means roads dug up for cables, connections cut by construction work and days of waiting for a technician. People who have lived through it start to expect it from every provider.
A wireless provider has to win over customers who have stopped believing the internet can simply work.
Sell what goes away.
From problem to result, in four moves
The problem
Wired broadband in a growing town means dug-up roads, cut cables and long waits for a technician. A wireless provider has to win customers who have learned to expect all three.
The idea
Sell what wireless takes away. Three promises set as Wi-Fi arcs, 'No speed issues, No interruptions, No cable cuts', rising out of a GF symbol drawn from the same arcs.
What we built
- GF symbol and wordmark
- Pamphlets: 'No speed issues' and 'No billing issues'
- Hotspot-zone poster with day and monthly packs
- BSNL Air Fiber posters and plan sheets
- Visiting cards and staff ID cards
What changed
Brand: from new and unknown to clear identity built around reliability.
Before and after
| Measure | Before | After |
|---|---|---|
| Brand | New and unknown | Clear identity built around reliability |
| Message | Broadband promises everyone makes | No speed issues, no interruptions, no cable cuts |
| Touchpoints | None | Hotspots, print and digital in one system |
Qualitative outcomes; client figures are not published.
The work
The GF symbol and the pamphlets and posters that sold wireless broadband in Anantapur. Many pieces are shown as mockups, the way designs are presented for approval before printing.
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Your business could be the next story here.
Tell us where you are today. We will come back with an honest read of what to fix first, and a plan you can act on, whether or not you work with us.
You speak directly with Gowtham Sai, Founder & CEO, from the first call.