Mamatha Furniture: Festival campaigns that bring families to the showroom
Festival sale pamphlets for Mamatha Furniture on Gooty Road, Anantapur: Christmas and New Year, and Republic Day, with an exchange offer, 0% EMI and prices people can compare at a glance.
The pamphlet that gets thrown away
Furniture is planned for weeks, discussed over dinner and decided on a weekend. Most pamphlets never make it to that weekend: a crowded sheet of products with no reason to visit now, folded once and binned.
The showroom had real offers. It needed a pamphlet that would still be on the table when the family decided.
Give them a reason to come in, and the prices to keep.
From problem to result, in four moves
The problem
A furniture purchase is planned for weeks. A pamphlet has to survive that long: kept, passed around, and still clear about what is on offer and what it costs.
The idea
Lead with one big reason to visit now, 'Replace your old furniture, get brand new furniture', and put the real offers on the back with product photos and prices, so the pamphlet works as a small catalogue.
What we built
- Christmas and New Year sale pamphlet, front and back
- Republic Day pamphlet, front and back
- Exchange offer, 0% EMI and bank-employee discount messaging
- Offer grid with product photos and prices
What changed
Campaigns: from ad hoc pamphlets to a consistent festival campaign system.
Before and after
| Measure | Before | After |
|---|---|---|
| Campaigns | Ad hoc pamphlets | A consistent festival campaign system |
| Offers | Hard to read | Clear products and prices at a glance |
| Showroom visits | Left to chance | Campaigns built to bring families in |
Qualitative outcomes; client figures are not published.
The work
Festival sale pamphlets, front and back. Many pieces are shown as mockups, the way designs are presented for approval before printing.
The same playbook, built around your business
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