MAVA Cold Beverages: A water brand that holds its shape at every size
Identity system for MAVA packaged drinking water: the orange wordmark traced to clean vectors, a v-leaf mark, wave and drop elements, 87 logo lockups, 42 collateral pieces and a 41-slide brand book.
Flip through the MAVA Cold Beverages brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
MAVA had a wordmark as a single image file. For bottles, cartons, vehicles and social media it needed a complete, reliable system.
The story we built on
Pure, simple and fresh: we kept the orange wordmark and built a family around it — a v-leaf mark, a wave and a drop — so every bottle size and carton reads as the same brand.
Deliverables
- Vector tracing of the wordmark
- Seal, v-leaf mark, monogram, wave, drop and pattern
- 10 custom icons and misuse rules
- 87 logo lockups in 6 colourways
- 42 print and digital collateral pieces
- 41-slide brand guidelines book
Services used
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