SignalFix: The problem isn't the network. It's the walls.
Brand strategy, the 'Fallen Dot' identity, 39 collateral pieces, a 43-slide brand book, launch films and an SEO plan for a home signal-fixing service.
#0A0F1A#F4EFE6#6E8594#F5A623Flip through the SignalFix brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
Signal is strong outside and weak inside. The brand had to feel like a calm, measuring technician, not another gadget seller.
The story we built on
The Fallen Dot: the dot of the i in 'signal' has fallen to the floor in steel grey (signal lost). The dot of the i in 'fix' sits on top in amber (signal restored). Brand line: Bring the signal home.
Deliverables
- Positioning, audience and voice
- 'Fallen Dot' logo after three rounds of concepts
- Logo package in six colourways with regional-script type
- 39-piece print and digital collateral pack
- 43-slide brand guidelines book
- Launch reel and 25-second brand films (16:9 and 9:16)
Services used
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