Sri Sai Narayana Hospital: A maternity brand that goes home with the family
Brand identity, website, hoardings and festival campaigns for an IVF and maternity hospital in Chitradurga. We built the website in 2023, still host and maintain it, and in 2026 rebuilt the full brand system from the logo up.
#663F9A#ED4E8E#C4286AFlip through the Sri Sai Narayana Hospital brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
The hospital had a logo and a website but no system: signage, forms, bills and ads all looked different, and Kannada and English versions of the name never sat together properly.
The story we built on
A maternity hospital is part of the biggest week of a family's life. So the brand goes beyond the building: it's on the prescription pad and the discharge summary, and it goes home with the baby on a 'Born at Sri Sai Narayana' keepsake and a welcome-baby certificate.
Deliverables
- Logo rebuilt as precise vector geometry in nine colourways, with app icon and favicon
- Kannada–English bilingual fascia board and reception signage
- 53-piece print and digital kit: prescription pad, registration form, bill, discharge summary, pharmacy pouch, keepsake sticker, welcome-baby certificate, newspaper ads, social templates
- 43-slide brand guidelines book
- Website (2023) with ongoing hosting, maintenance and AI-search updates
- 40×20 ft hoarding on Challakere Road, Doctor's Day newspaper ad and Ganesh Chaturthi campaign
Services used
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