VOXIR: A wordmark printed one layer at a time
Logo and interactive brand book for VOXIR, a 3D-printing brand making gaming accessories and design products.
Flip through the VOXIR brand book
The real guidelines BRANDSWOT Consultancy designed and handed over, page by page: the idea behind the mark, colour, type, graphic language, voice and the brand in use.
What needed to change
A new 3D-printing brand needed an identity that feels premium next to the brands its customers already love.
The story we built on
One 20-unit stroke builds all five letters. The X carries three print-layer lines, a voxel square sits above the i, and the icon is a V merged with an isometric cube.
Deliverables
- Wordmark and icon designed from scratch
- Interactive brand book with motion lab
- Logo animation storyboards
- Colour and type system
- Packaging, social and web mockups
Services used
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